Check out this site for an interesting report on Billboard Design: www.matthom.com/archive/2009/04/12/billboard-design-101
www.allgraphicdesign.com/graphicsblog/2008/08/26/best-cool-clever-unique-billboards-and-outdoor-advertising/
www.thecoolhunter.net/ads
www.blueblots.com/inspiration/22-examples-of-creative-billboard-designs/
McDonald's: Four bucks is dumb campaign
Formula ToothCare Campaign: Courtesy Ogilvy & Mather, Indonesia
Bic developed this creative outdoor advertisement for their razors. The billboard is blank except for a small logo, but without it the advertisement might be missed and it acts as a good backdrop for the giant razor and cut grass. The only draw back is the constant trimming of the lawn.
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