Georgia Alliance to end Homelessness After Party Photo!

Be Inspired To Do Great Things

Thanks for a wonderful semester in advertising class! It is my sincerest wish that each of you had the chance to create authentic work that you are not only proud of producing but that each of you broke new "design ground" as we had the opportunity to work with the Atlanta Jewish Music Festival, Museum of Design Atlanta, and Georgia Alliance to end Homelessness.  Clients worthy of your time, creativity and innovative designs.

Only one more semester for the majority of you before you graduate so make it count.
All I ask is that you love what you are doing, take the time to enjoy the process, and to have presence of mind to know this is a very special time in all your lives. Don't take it for granted.  You are a collective of creative minds all working towards one purpose which is to be the very best you can. 
Laugh more. Experiment more. Love more as you go.  Take the long way home.
Break your routine. Learn to forgive yourself. Listen to your soul more. Embrace life.
As you plan for tomorrow, try your best to live in the moment.

It was a fun semester with each of you. I will remember our wonderful evening together at MODA just being designers and hanging out.  A snapshot in my mind that will last me long after you have gone.

Enjoy the holidays with your loved ones! 

A little video collection below that demonstrates the passion and fearlessness I wish for each of you.

Happy Holidays from Santa and me.

Final Critique: Tuesday, December 10th at 11am

Just wanted everyone to know that the final critique is scheduled for Senior Advertising on Tuesday December 10th at 11a-1:50p.  I have not confirmed this with Kathie Anderson from Georgia Alliance but am waiting to hear back.

Please plan accordingly for your teams presentations to Ga Alliance to End Homelessness.

Happy Thanksgiving with a side dish of Butter!

Art and Design Bldg Master Plan for renovation: Very cool

The side view of the greenway shows the various additions and changes to the existing infrastructure. The master plan calls for the addition of a tier of new laboratories for the arts in the Arts and Humanities building and improved pedestrian connections between campus buildings in the campus core.

Day and night illustrations of the proposed greenway entry from Peachtree Center Avenue show a landscaped courtyard where Kell Hall will have once stood. The landscaping calls for the construction of porches along the back of the Arts and Humanities Building and Sparks Hall.

Read all about the renovation for our building at:
http://magazine.gsu.edu/article/cracking-the-concrete/

Thank you Seniors for an amazing night at MODA!

Amazing Night at Museum of Design Atlanta

Christmas Advertising at Kmart is at it again

Last year the creative folks at Kmart came up with a campaign that not only got them a lot of attention but actually saved the company from bankruptcy. The "Ship my pants" campaign is very memorable. Well, this holiday season Kmart is at it again with Jingle Bells....of sorts....you be the judge.

Homeless Project Notes UPDATE

Talked to Kathie Anderson Preston last night and she offered this information for your teams:


Something that might fall under the idea of "Project Promise" is a campaign they thought could be a possibility for them to use throughout the year is to have a campaign like "Post it notes" that would show up on their website  (even "Wishes Met") which allows their organization to "post" the needs of others daily/weekly/monthly regarding items they would like to have or need.
Could be a bicycle for their kids or clothing or food/shelter.

A "white board" or "Black board" idea of sorts that they would post and comes directly from the people who need things the most. Then there would be a follow up to let the audience know these "posted items" were donated or bartered or received by those who need them.

Everyone could see what was needed/donated/given/received.

A real "call to action" campaign that actually serves as the "go between" the ones who have and those who do not have. 

It's a great idea if anyone wants to take this on in some capacity.

Also, they are working on getting the name or names of individuals who might be able to talk to you or at least they can furnish you with audio from conversations. I told Kathie you needed these by end of week in order to make this a reality for you campaigns.  Hang tight and we'll see.
She is in Savannah this week and will try her best to get you information or answer your questions.

GSU Campus Famous?

Travel and Leisure Article

 http://www.travelandleisure.com/articles/americas-ugliest-college-campuses/10

Georgia Alliance to End Homelessness: Past Video

Onlycoin.com

Inspired Videos

Thanks Kathie and Jasper!

Notes from Jasper

Jasper@gahomeless.org
GAEH Programs:
-Provider Network

-Q.E.S.S.T.

-Project Promise

-P.S.A.

-McKinney-Vento Flyer

-GA Homeless Awareness

- Success Stories.

Timeline Remaining this schedule

Below is the timeline that remains for the rest of the semester. I think will assist you in making the best use of your time and campaigns forthcoming. 

Tuesday Nov 12th: Katheryn Anderson Preston (Kathie Anderson) and her team will be in class to discuss this wonderful assignment that really does have an important audience and message. 

Thursday Nov 14th:  Teams break up and begin working in class on planning

Tuesday Nov 19th: Teams deliver strategy with concrete deliverables for client

Thursday Nov 21st: Teams working in class/outside class film shoots/photos/planning

Tuesday Nov 26th: Eating Turkey
Thursday Nov 28th: Eating more Turkey

Tuesday Dec 3rd: Teams finalizing their work for presentation/rehearsals.

Thursday Dec 5th: Work in class on finalizing campaigns.

Tuesday Dec 10th: Final Critique and presentation (this depends on scheduling Kathie and her team to return to campus for your presentations. It could possibly move to Tuesday Dec. 10th. I'll let you know when I have confirmation.)

Each team will have 10 minutes to present and discuss their work to the organization.
All the materials/videos/printed creative briefs will go to Georgia Alliance to End Homelessness to possibly develop or use at their discretion.

Everyone will turn in a DVD/CD with all the assignments you created this semester.
It can be in a pdf format.

Georgia Alliance for Homelessness Creative Teams Announced

Please do not forget to do some background research before tomorrow, Tuesday November 11th on your next client assignment. The folks from Georgia Alliance to End Homelessness will be in class tomorrow to discuss your next project for this wonderful non-profit organization.

Did you know that the average age of a homeless person is 9 years old? And on any given night in Georgia there are more than 26,414 children, women and men with no place to call home. The month of November has been proclaimed by Governor Nathan Deal as Georgia Homelessness Awareness Month.

www.gahomeless.org

This will be your final assignment for the semester and the due date is Thursday December 5th. On Thursday November 21st each team should have their campaigns formalized working towards completion. The project will have several different aspects to it and you will be working in teams of 3 to produce work for Ga. Alliance to end Homelessness.
It will be a full campaign that can enlist various aspects of your advertising strategy.
Not all the teams campaigns will be the same as each team should research, strategize and deliver work that is unique to your team and to the client.

The required areas of this strategy should include the following among whatever else you decide to create for Ga. Alliance. 1.  Website Revision - look at what they have and what they might be able to do to improve their current site and any other type of integration that you can foresee. Check out other non profit groups who work with the homeless. Research this organization.

2. Call-to-action videos for the organization who can share these with their providers as a way to create a buzz for their online fundraising events that  focuses on the awareness and need for the public to assist and contribute financially to this organization.

3. Any type of collateral print and possible app for organization. Funding/Promotion/Social Media/viral campaigns

4. Creative brief with deliverables listed (can be a roll out campaign for 2014 or something you can start immediately and roll out in the following years.

Do not be absent tomorrow so you can hear firsthand the immediacy needs of this organization.

Here are your 7 creative teams:
You will need to choose among yourselves the captain for this project. You might also want to create positions for each designer such as project manager, art director, motion designer, etc.

1. Matthew Conway
1. Carlos Acosta
1. Samantha Bowersock

2. Stephanie Little
2. Matthew Phejida
2. Erin Hamilton

3. Pam Barba
3. Laura Ospina
3. My Tran

4. Akeem Mason
4. William Garcia
4. Jenny Kano

5. Bobbi Sweeney
5. Elizabeth Chandler
5. Fray DeVore

6. Anri Olivier
6. Katherine Konzal
6. Kenneth Baldwin

7. Alex Leon-Khan
7. Monaco Jones
7. Ashley  Knable

Their mission statement:
The Georgia Alliance to End Homelessness envisions a humane end to homelessness in the state of Georgia. The Georgia Alliance was founded in 1989 under the name of the Georgia Coalition to End Homelessness by a group of dedicated homeless advocates who saw the need to help those individuals who had no other place to turn. Through collaborations and partnerships with other concerned individuals and organizations, We have grown to include over 1100 service providers, organizations, and individuals throughout the state. For more than 10 years, the Georgia Alliance to End Homelessness has been helping individuals identify and obtain permanent and transitional housing, find emergency shelter and employment, and obtain the education necessary to become self-sufficient.

You at MODA

College Campuses Rise in Homeless Students

College campuses see rise in homeless students

Lexy Gross, USA TODAY College 7:32 p.m. EDT October 21, 2013

Though hard data are lacking, the Free Application for Federal Student Aid estimates that there are 58,000 homeless students on campuses nationwide.

(Photo: Tina Giarla)

Story Highlights

• Colleges are not required by law to keep track of their homeless students, so little data are available on them
• Colleges across the nation are starting programs to help homeless students on campus

When Tina Giarla finished her first semester at Salem State University in Salem, Mass., she didn't worry about getting home during winter break or buying new winter clothes.

She worried about where she would live for the next month, and where she would live once she returned to school.

Giarla is one of thousands of homeless college students in the U.S. struggling to find a place to live.
But the situation isn't new to her — Giarla has been an "unaccompanied youth" since her father died in 2007 and her mother was consistently in and out of jail. During her senior year, Giarla lived with her best friend and her family until graduation.
She lived on campus at Salem State until her resources ran out and she couldn't afford housing anymore.
"It felt like my past was just creeping up on me again," Giarla says. "I worked two-and-a-half jobs and went to school full-time. I had to save extra money to rent a hotel in the case of an emergency so I wouldn't have to go to a shelter. It wasn't a comfortable feeling."
She currently takes care of her grandfather and lives in his house in Salem.
"I didn't get to enjoy the college experience," Giarla says. "I had to make sure I was working and had a roof over my head. My primary focus was my education."

The problem
Barbara Duffield, policy director at the National Association for the Education of Homeless Children and Youth (NAEHCY) says she believes the number of homeless students has increased over the last few years.

But she isn't sure, partly because there isn't sufficient national data.
The Free Application for Federal Student Aid tells the NAEHCY that there are 58,000 homeless students on campuses nationwide.
Since colleges are not required to keep track of their homeless students, the FASFA form is the only significant data available.

According to the NAEHCY, many homeless students trying to go to college don't receive enough financial aid because they can't provide information about their parents or guardians on the form. Several pieces of legislation have helped remove the barriers between homeless students and financial aid, such as the recent Higher Education Act.
This legislation allows students to apply for federal aid without parental information or a signature. The act also allows financial aid administrators to designate a student as independent in extreme circumstances.

Duffield says the struggling economy is part of the reason behind college homelessness.
"Parents tend to start focusing resources on younger kids, and sometimes that can lead to abuse and neglect," she says. "Sometimes they just can't take care of them anymore."
"But for most students, they haven't had that support their whole lives," Duffield says.

The solution
Colleges across the nation are starting programs to help homeless students on campus.
At UCLA, if a student is affected by an economic crisis, the Economic Crisis Response Team will take measures to help a student stay in school. The team provides help in the form of meal vouchers, scholarship information and emergency financial aid assistance.

The NAEHCY also awards scholarships to students and assigns them a case manager to help them through college. The association also focuses on policies that help raise awareness among financial aid administrators.

Duffield says she thinks colleges are becoming more aware of the problem by offering counseling and starting programs such as on-campus food banks. In Stony Brook, N.Y., students who can't afford meal plans and don't qualify for food stamps can use their food pantry.
Giarla says she would've nearly given up if she hadn't reached out to counselors and professionals on campus. She urges colleges around the nation to become aware of their homeless students and reach out to them and offer support.
"There aren't enough services readily available or known, it's almost as if it doesn't exist," she says. "That makes it more likely to have an abundance of homeless students. It should be a lot more than just receiving money for basic costs."
Giarla plans on using her situation to help raise awareness of the growing homeless population at universities nationwide.

As a business management major, she wishes to pursue a career in advocacy against homelessness, and hopefully persuade legislatures to make a change in higher education.
"My experience keeps me going, it's made me who I am," she says. "These are the cards I was dealt and I have to play them in a strategic way."
Lexy Gross is a junior at Murray State University.

Hunger and Homelessness Awareness Month: November

All systems go with the Homelessness project with Katheryn Anderson.
Katheryn and some of her team will be in class to speak to you on Tuesday, November 12th.
This will be your final assignment for the semester. 
The project will have several different aspects to it and you will be working in teams of 3 to produce the work for Ga. Alliance to end Homelessness :
1. website revision
2. possible videos for providers and online fundraising events
3. collateral print and possible app for organization.
Teams to be announced shortly.




https://gagivesday.org/c/GGD/

actual phone call in the past few days from someone in dire need of assistance:

When Ideas become a Book

If Cats could cook

This is a great example of how humor can also attract the public into becoming aware of hunger in America. NYC Coalition for Hunger

Next Assignment: Georgia Alliance To End Homelessness

Katheryn Anderson Preston (Kathie Anderson) is Executive Director, CE) of Georgia Alliance to End Homelessness.

She will be working with you in creative teams on the next assignment in Advertising.

All you have to do is look out the windows of 460CMC into Hurt Park to see the evidence of homeless individuals to depend on organizations like this one. 

I've known Kathie since Elementary School and she is one of those individuals that has made a huge difference in others lives by the life she has dedicated to helping  the homeless with legislation and financial assistance. 
(BTW She also helped me in math all the way through elementary, junior and high school! :) 

I have been trying to get this project lined up for several years now and she finally has time to work with you this semester.  The specifics of this project will be announced shortly when she visits class to speak to you about homelessness. 

please visit:  www.gahomeless.org

Stop Bullying and Texting/Driving Critique: Tuesday November 5th

Brandy Porter, Director of Design at Big Nerd Ranch will be your guest critic for the Stop Bullying and Don't Text and Drive Campaigns. Brandy has worked at JWT Advertising and WebMD and is currently at Big Nerd Ranch in Atlanta. She is also a graduate of GSU Graphic Design and perhaps one of my most favorite people in the world. She's honest and intuitive and a great connection for all of you graduating in the spring!

So, you've got another whole week to prepare the work.

Aaron Smith: Artist

Dracula

Technology = Spying

Welch Graphic Designers Vimeo Channel

Check this out. You are next. https://vimeo.com/channels/164558
Hannibal Teaser from Lauren Harvill on Vimeo.

Congratulations to Matthew Phejlada

This just in from Russell Gottschalk from The Atlanta Jewish Music Festival:

" Our marketing team has deliberated and we've decided to move forward with Matt Phejlada.  We loved his crowd design because it's modern, it's fun and it celebrates the diversity of our audience. There are a few areas for improvement but we feel confident this is a great direction for season 5. Please send me his e-mail address and share our decision with the class. It was an absolute joy working with you and your students again this year."


Great work from everyone and I appreciated you all once again going through the work along with Russell on Thursday. It was a great way for him to get your vision straight from the source. There were so many wonderful examples of what you all are capable of doing. It's when everyone reached their potential in my eyes. Great Job to Everyone and Congratulations Matt!