Graphic Design Advertising. A studio problem-solving format; collaboration/art direction on creative teams; visual marketing concepts; campaign development, copy writing; development of presentation skills. Although this course blog is used to distribute information it is not endorsed nor affiliated with the University. It is an online working syllabus for teaching purposes only. Any material on this blog will be removed if so requested by original author.
Tuesday, November 19, 2013
Christmas Advertising at Kmart is at it again
Last year the creative folks at Kmart came up with a campaign that not only got them a lot of attention but actually saved the company from bankruptcy. The "Ship my pants" campaign is very memorable.
Well, this holiday season Kmart is at it again with Jingle Bells....of sorts....you be the judge.
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Check it out, JCPenney's response to Kmart's ad with the musical balls? To tweet Kmart a coupon for pants.
ReplyDeletehttp://www.adweek.com/adfreak/jcpenney-advises-kmart-after-boxers-ad-cover-those-twigs-and-berries-154005